Seunghyuk Choi

Associate Partner, Seoul, Korea

Seunghyuk is an Associate Partner in our Seoul office and co-leader of the Automotive Practice and Semiconductor Practice. He has deep expertise in the automotive industry (OEM, tier 1, tier 2 suppliers) as well as semiconductor industry (IDM, fabless, equipment manufacturer) and is co-leading knowledge initiative on connected car and xEV. He has also led multiple deal supports throughout PMI and led diagnosis and operational transformation programs for Korean/global automotive players.

Recent projects on Operations Transformation:

  • Led industry 4.0 strategy development and designed priority initiatives (e.g., DPM) to enhance cost competitiveness of global automotive tier 1 supplier
  • Led procurement/sourcing cost improvement project with global automotive player
  • Led operational transformation programs with Korean/global automotive tier 1 supplier including Design-to-Cost (achieved 5%+ annualized impact on profitability) and lean manufacturing cost diagnosis for its global manufacturing plants (set 20%+ manufacturing cost saving target with 100+ initiatives per plant)
  • Led PM (Program Management) diagnosis and improvement planning through benchmarking leading tire 1 suppliers, FGI with PM experts, process mapping, etc
  • Led end-to-end deal support (deal value USD 5 bn+) for Korean/global automotive tier 1 supplier including pre due diligence, full-scale due diligence, PMI planning, and PMI
  • Led multiple due diligence/outside-in assessment projects for automotive suppliers in U.S., Japan, and Korea
  • Led 5-year growth vision and roadmap, go-to-market strategy, and capability building program for global tier 2 supplier
  • Developed Asia go-to-market strategy for European leading tier 1 supplier

Recent projects on Connected Car:

  • Developed connected car OS strategy for global leading OEM
  • Projected market size, growth and expecte


Capturing the Advanced Driver-Assistance Opportunity

The good news: people who purchase advanced driver assistance systems love them. The bad news: automakers and dealers aren’t doing enough to translate this interest into demand for autonomous vehicles.

Anticipating Future Automotive Infotainment Plays

The automotive infotainment sector has always attracted participants from the consumer electronics and high-tech industries. One can expect new alliances and major changes as companies move closer to creating fully integrated infotainment systems, and different automotive value chain players attempt to establish stronger ties with the OEMs.

Exploring the Advanced Driver Assistance Systems Opportunity

Can cars that actively prevent accidents and assist drivers carry the auto industry to a better place or leave traditional players behind as new attackers enter the fray? Hop in, as McKinsey explores the implications that surround advanced driver assistance systems.

Determining Demand in B2B Markets

Many B2B companies in the automotive and assembly sector struggle to produce reliable market forecasts that can project out further than 12 months. The advanced market projection model described here offers an easy-to-use approach that provides accurate forecasts for up to five years across products, regions, and end customers.

Profiling the Start-Stop Battery Market

The start-stop battery market is poised for strong growth due to the cost-effective way start-stop systems make meaningful reductions in CO2 emissions and fuel use. As lead-acid battery players worldwide contemplate entering the market, company leaders need to understand the key challenges they will face from a technology and OEM relationship perspective, and how best to overcome them.

Benchmarking Productivity Excellence

In the current economic and market environment, automakers need every advantage at their disposal to compete effectively. Discover how to attain new productivity breakthroughs that quickly deliver real bottom-line improvements.