Paul Gao joined McKinsey & Company in Shanghai in 1996. Today he is a Senior Partner in the Hong Kong office.
Savvy and Sophisticated: Meet China’s Evolving Car Buyers
Chinese car buyers continue to change rapidly, from primarily first-time buyers just a decade or so ago to today’s far more knowledgeable shoppers. To keep up with the latest shifts in consumer behaviors and attitudes, McKinsey recently interviewed approximately 5,800 consumers who had recently purchased cars in the past year. The results suggest major changes ahead for the industry.
Finding the Fast Lane: Emerging Trends in China’s Automotive Market
A new survey on China’s new car consumers paints a contrasting picture of slowing growth, expanding car-buying sophistication, and potentially attractive customer segments through 2020. Ride along as McKinsey explores the changing dynamics of the world’s largest automotive market.
Disruptive Trends that will transform the Automotive Industry
Several technology-driven trends are converging that will transform the automotive industry into a software- and services-focused landscape. To survive, industry players need to acquire a set of new skills that range from becoming excellent software developers to cooperating with peers and new entrants so that they can achieve the positions they need to survive.
Exploring the Advanced Driver Assistance Systems Opportunity
Can cars that actively prevent accidents and assist drivers carry the auto industry to a better place or leave traditional players behind as new attackers enter the fray? Hop in, as McKinsey explores the implications that surround advanced driver assistance systems.
Changing Lanes: China Auto 2020
While China’s continued dominance seems assured through the end of the decade, a number of major trends now roiling the automotive market could make business as usual obsolete.
China's Car Dealers: Bust or New Boom?
As China's automotive retail market environment becomes more complex, dealer groups need to concentrate on achieving operational excellence in order to maintain their profitability. Many groups will have to diversify their business portfolios to sustain profitable growth, and in the process embrace digital innovations to provide superior customer experience. Learn how leaders can effectively blunt the cash-draining forces currently at work in the industry and position their organizations to ride China's next auto retailing S-curve
A road map to the future for the auto industry
As automobiles make the transition from mechanical conveyances to computer-driven devices, could some essential elements of what makes a car special become lost in the translation? Find out, as McKinsey maps out the road ahead for the auto industry.
Innovating Automotive Retail
Automotive retail is changing fast around the world as disruptive new technologies enter the fray and customer expectations rise. McKinsey's 2013 Retail Innovation Consumer Survey describes the forces driving these changes and offers advice to OEMs and dealers alike for coping in a more turbulent future.
Solving China's Automotive Parts Challenge
China's maturing automotive market is rapidly outpacing the ability of local OEMs to deliver the quality, reliability, and durability that customers desire. Discover eight actions that can help automakers and their suppliers quickly catch up to market demands.
Going Native: Designing Premium Cars China's Way
Multinational automakers seeking to design premium cars that Chinese consumers need to approach the challenge holistically. As China's automotive market becomes more mature and sophisticated, companies that master localized design will gain significant competitive advantages over their less well-prepared rivals.
Designing a Chinese OEM Quality Transformation
Engineering a quality transformation at an automotive company can be a daunting proposition. No turnkey solutions exist because organizations typically require customized approaches based upon their unique strengths and weaknesses. The transformation elements described here can provide leaders with a transformation roadmap that takes much of the uncertainty out of this process.
Critical Path: Outsourcing Automotive Engineering Services
The market for outsourced automotive engineering services is headed for strong growth as OEMs worldwide prepare to meet a long list of new challenges. Players hoping to participate in this expected upsurge need to develop a solid understanding of the opportunities ahead, including which segments of the market show the most promise for profitable growth.
Forecasting Demand in Highly Dynamic Emerging Markets
McKinsey & Company has developed and implemented a new methodology for forecasting demand in emerging markets, “nonlinear demand forecasting.” The approach takes into account the rapid changes that occur in developing economies, thus boosting the accuracy of forecasts for such markets. In the current climate of short-term market volatility and a high degree of managerial uncertainty, companies that base strategies on long-term trends and macroeconomic drivers will be better positioned to identify opportunities. Learn how nonlinear demand forecasting can help you avoid massive misinvestments.
CO2 Futures: A Conversation with McKinsey's Automotive & Assembly Sector Leaders
Industries worldwide are working to understand the implications of climate change and what roles they play in reducing greenhouse gas emissions. The automotive industry faces significant challenges in this regard, as developed countries introduce new standards and emerging economies strive to understand their responsibilities in combating global warming. To better understand the climate change issue from an automotive perspective, we spoke with leaders of McKinsey & Company's Automotive & Assembly (A&A) Sector. The discussion covered challenges and opportunities that the automotive industry faces in addressing climate change.
Electric Vehicles Set to Charge Up the Chinese Automotive Market
China is ready to substantially increase the number of electric vehicles (EVs) on its roads over the next 20 years. According to a report resulting from a recent study conducted by McKinsey & Company, EVs can help China significantly cut greenhouse gas emissions, reduce oil dependency, and become a viable contender in the global EV market.
A global road map for China’s automakers
China’s carmakers have a great future on the world stage, but significant shortcomings could hinder the realization of the industry’s promising global potential. Learn why China’s OEMs should reexamine their plans for entering overseas markets and reposition brands around value, not just low prices.
Selling China's Cars to the World: An Interview with Chery's CEO
China's top car exporter, Chery, sold about 120,000 cars in nearly 70 foreign countries in 2007 and has seven assembly plants in Asia, Africa, Europe, and South America. To learn more about Chery and its automotive export plans, McKinsey & Company interviewed Chairman and CEO Yin Tongyao, who explains why the looming energy crisis is an opportunity to sell Chery's small and mid-market cars in mature markets.