Michele Bertoncello

Partner, Milan, Italy

Michele serves clients in the Automotive & Assembly sector with a focus on marketing and sales issues. He co-leads our car connectivity development initiative, with a primary focus on autonomous vehicles and car data monetization. Michele is currently developing knowledge on two fronts: “Future mobility scenarios by 2030,” and “Monetizing car data.”

Michele’s wide-ranging experience in the Automotive & Assembly sector includes developing an autonomous and connected car strategy for a new entrant, and performing a telematics value-chain analysis for a tier-1 supplier that included the definition of partnership options. Other work focused on developing a car connectivity perspective for a luxury car manufacturer, and a go-to-market strategy for an aftermarket player focused on China and the EU. He also restructured a sales organization for a major automotive player and developed an innovation strategy for a major Formula 1 team.

Michele earned his master’s degree in general management at Bocconi University.

Publications

Alternative Ownership: Exploring New LCV Use and Delivery Models

New ownership and usage patterns could soon reshape the light commercial vehicle market. Get ready for “transportation-as-a-service” by exploring several of tomorrow’s disruptive delivery models.

Webcast: Monetizing Car Data

Connected cars will collect terabytes of data, which has some in the industry wondering how best to extract value from this potential new treasure trove. To find out, please log into the A&A extranet on December 16, 2016, from 14:00 to 15:00 CET. With the car data and shared mobility value pool expected to grow to USD 1.5 trillion by 2030, understanding the potential monetization opportunities is becoming an industry agenda topper.

Connected Commercial Vehicles Spark a Telematics Revolution

For consumers, telematic capabilities are nice to have; for trucking fleets, they’re essential. Light commercial fleets of all sizes have embraced the technology to shape driver behavior, cut accidents, and boost fuel efficiency.

Ten Ways Autonomous Driving Could Redefine the Automotive World

The rise of autonomous vehicles (AVs) will likely have a profound impact on society. McKinsey & Company has identified ten developments associated with AVs that offer industry leaders a look forward at this evolving technology.

How connected cars could transform automaking

The connectivity-focused automotive playing field described in part three of McKinsey's series on connected cars may seem fantastic to long-time industry players, but countless established firms in other industries have ignored their own digital destinies at their peril. Learn how OEMs and suppliers that take the lead in what could be a painful transformation can position themselves for success in the future.

Autonomous Cars: Anticipating the Driverless Age

Autonomous cars are coming and could fundamentally change society's mobility demands and the automotive industry's competitive dynamics. In Part 2 of McKinsey & Company's series on the connected car, the authors show why the automotive industry's traditional players – along with a growing number of companies that are finding new opportunities in automotive – need to anticipate the profit pool shifts that connectivity will likely drive as it increasingly disrupts the value chain.

Leveraging Big Data through Geomarketing for Retail Footprint Planning and Management – LoMEX Sales Adviser

The race for sales in the automotive industry occurs primarily at the retail level, as companies compete to entice individual customers into buying their products. McKinsey's LoMEX Sales Advisor can give players the extra market intelligence they need to assess their local market coverage and act to ensure they are capturing every sale possible by using an advanced, technology-enabled approach. Find out more by attending the Automotive & Assembly Extranet's webcast on LoMEX, "Leveraging big data through geomarketing for retail footprint planning and management - LoMEX Sales Adviser," on July 24th, 2013 from 14.00 to 15:00 CET.

LoMEX: Achieving Local Marketing Sales Excellence

The race for sales in the automotive industry occurs primarily at the retail level, as companies compete to attract individual customers to sample and buy their products. A new Local Marketing Excellence (LoMEX) sales advisor tool can give players the extra market intelligence they need to assess their local market coverage and act to ensure they are capturing every sale possible.

Selling Used Cars for Value

The most complicated portion of the used car value chain, the sales process marks the moment of truth for the used car division, in which the deal is made and the consumer either drives away satisfied or not. Part 2 of McKinsey & Company's series on enhancing the value of a used car organization focuses on how companies can optimize their retail and wholesale sales management performance.

Boosting the Value of a Used Car Retail Division

With new car sales impeded by tight consumer credit and the global economic crisis, automotive OEMs in Western Europe need to make the most of the value-creating potential of every aspect of their retail businesses. Part 1 of this series demonstrates how used vehicle sales can provide a proven counterbalance to shortfalls on the new car sales ledger if managers seek used car retail business improvements in vehicle acquisition, preparation, and inventory management.

Accelerating The Car Data Monetization Journey

Customers love connected cars, but industry players still don’t get enough bang for buck from the data they produce. A major McKinsey study examines the challenge and comes up with several innovative ways to cash in some of that value.

Video: Car Data Monetization

Cars are collecting more data than ever, but car companies still struggle to turn it into cash. New McKinsey research that involved 60 automotive leaders reveals how companies can change data into dollars.