Martin Linder

Partner, Munich, Germany


Hydrogen: The Next Wave For Electric Vehicles?

With fuel cells gaining momentum as power plants for electric vehicles, hydrogen could ultimately play a key role in enabling future mobility solutions based on renewable energy. While success will require substantial investments in infrastructure, it could also create massive amounts of value and millions of jobs along the value chain.

Industry 4.0: From Theory to Practice

Industry 4.0’s promise to connect the manufacturing value chain in new ways looks good on paper, but will it actually work? One automotive supplier decided to find out.

Running an Industry 4.0 Automotive Transformation

Industry 4.0, the hottest topic in manufacturing today, looks great on paper, but how do you actually “get there?” If you have questions concerning this fourth industrial revolution, sign up to join our experts in our next webcast on May 3, 2016 from 14:00 to 15:00 CET.

Running an Industry 4.0 Automotive Transformation

Manufacturers are buzzing about the Industry 4.0’s promise and the challenges it represents. As some of the hype begins to fade, leaders need to take a clear-eyed view of what this revolutionary transformation really means, and what their next steps are as they attempt to realize its potential.

Green Machines: Rating Europe's Future Urban Bus Powertrains

Europe's future urban buses will increasingly feature alternative powertrains that reduce carbon dioxide emissions and increase energy efficiency. The battle for technological dominance among these solutions is taking place right now, and all stakeholders and decision makers need access to the most comprehensive assessment of the strengths and weaknesses of each candidate technology. A new study provides organizations with a solid place to build their understanding of this important market.

E2E: Transforming the automotive supply chain

As supply chains become increasingly critical to an automaker's sustained financial and competitive health, it makes sense to take steps to optimize them. McKinsey's approach provides a good starting point for OEMs interested in transforming their supplier chains on an end-to-end basis.

Taking Charge: Supplier EV Opportunities

As the electrification of the automotive world gathers steam, traditional original equipment suppliers should explore the new roles they could play in this emerging part of the value chain. Learn what's driving the electric mobility opportunity and how new business models can create value for the supplier industry.

Webcast: Hydrogen and Fuel Cells

Please join Bernd Heid, Martin Linder, and Markus Wilthaner for a discussion on Wednesday, February  21, 2018 at 3:30 pm CET. Relying on McKinsey’s leadership on hydrogen engagements around the world, the webcast will offer fresh insights on the renewable energy debate.