Kersten Heineke

Partner, Frankfurt, Germany

Co-leads McKinsey’s global effort for Digital in Automotive, with a focus on new business opportunities as a result of digital disruptions in the automotive industry (i.e. connected cars, autonomous driving, and shared mobility)

Since joining McKinsey as a consultant in 2010, Kersten has focused his work primarily in the automotive industry. He specializes in the impact of disruptions on the business models in automotive and works with OEMs, suppliers, mobility providers, and tech companies on the future of mobility.

Kersten has particular expertise in the following topics: connected cars, autonomous driving, and shared mobility. He leads both our client-facing and our internal work on these topics.

Examples of recent work include:

  • conducting an analysis of monetization potentials from in-car data to third party ecosystem partners
  • leading an in-depth technology assessment in autonomous driving with deep-dive into data-based services and map creation
  • creating a connectivity strategy for an automotive OEM with a focus on paradigm shift from car development processes to service/software development
  • leading a market study on autonomous driving with a focus on strategic direction setting for a leading global automotive supplier
  • conducting a strategy pressure test and partner screening for a leading software player in autonomous driving
  • conducting an extensive strategy review and creation of an investor story and business case update for a mobility start-up

Education

University of St. Gallen
Masters, International Management

ESADE Business School in Barcelona
Masters, International Management

Publications

Webcast: The Automotive Revolution is Speeding Up – Perspectives on the Road to 2030

Following an initial 2016 report on the impact of disruptive innovations like autonomous driving, shared mobility, connectivity and electrification, McKinsey & Company will share insights from an updated perspective via a special one-hour webcast. Join us, on November 8, 2017 at 3:30PM CET to learn the latest thinking on the speed of change, new value opportunities, and what it will take to succeed in the future.

How Mobility Players Can Compete as the Automotive Revolution Accelerates

The personal mobility revolution will require players across the industry to deal with uncertainty, innovation, regulation and changing customer demands. The question on everyone’s lips: what will it take to win big in this new environment? The McKinsey Center for Future Mobility provides some answers.

Gauging the Disruptive Power of Robo-Taxis in Autonomous Driving

Autonomous “robo-taxis” could ultimately reshape the automotive industry, replacing a “move the metal” mentality with one that captures profits by the kilometer. Don’t miss McKinsey’s webcast on the robo-taxi use case on Monday, October 23, 2017 at 6:30PM CET, presented by a team of McKinsey automotive and mobility experts.

Gauging the Disruptive Power of Robo-Taxis in Autonomous Driving

Autonomous driving may trigger an automotive revolution, but industry players could miss its full implications by focusing on technology alone. Instead, they need to take a use-case approach that combines technology, regulation, customer demand, and the business case. Robo-taxis provide an example of this ecosystem-driven approach.

The Automotive Revolution is Speeding Up

As the disruptions reshaping the automotive industry accelerate, the playing field has expanded geometrically, adding new players and ecosystems into the mix. McKinsey has developed a perspective on the changes ahead in the global automotive industry.

Next-Generation PLM: Rise of The Digital Twin

Automakers and their suppliers rely on product lifecycle management (PLM) techniques to turn ideas into customer products, but today’s exploding complexity requires better solutions. Four tailored PLM approaches can help.

Webcast: Perspective on the Future of Shared Mobility

Shared mobility represents a growing trend in the automotive industry that could reshape competitive dynamics and reduce the number of cars sold each year.

How Shared Mobility Will Change the Automotive Industry

Is shared mobility an idea whose time has come? The concept could drive major changes within the global automotive industry, perhaps ultimately leading to reduced global car production levels. McKinsey analyzed the issues surrounding shared mobility and came up with some surprising conclusions.

Full Throttle: Fast-Tracking Automotive Digital Innovation

A new breed of digital, connectivity-focused competitors is becoming increasingly common on the automotive arena. Playing by a different set of product development rules and upsetting long-established industry conventions, these competitors represent a serious threat to automotive incumbents that don’t have access to the new digital accelerator playbook.

To Integrate or Not? The Automotive Software Player’s Dilemma

When it comes to integrating their software offerings into the automaker’s technology stack, what should suppliers do? Three effective strategies involve leaving the task entirely to third parties, offering assistance in order to lock in customers, or entering the space with an eye toward making it a significant profit center. Knowing which choice makes the most sense can help software suppliers to position themselves for success.

Highly Automated Driving: Trends, Players, and Scenarios

Highly automated cars are moving closer to reality in markets worldwide, driven by a number of converging industry trends. Attracting new players to the automotive space and helping to redefine personal mobility, autonomous vehicles could soon enable OEMs and others to reimagine the industry in entirely new ways.

When Software Becomes a Strategic Issue

As the differentiating power of software becomes more apparent in advanced industries such as the automotive sector, companies need to adopt strategies that allow them to exploit this opportunity fully. Leaders can focus on five critical actions to prepare for this seismic shift.

Exploring Connected Car Features and Services

As more cars feature mobile connectivity, the opportunities to provide over-the-air services proliferate—but so do the companies maneuvering for a piece of the action. To capture this value, automakers need to understand where the opportunities lie, what the competition looks like, and how they can win.

Launching a New Product Globally in the Auto Aftermarket

As emerging markets continue to mature worldwide, they provide new openings for automotive aftermarket players to introduce specialty products. Finding ways to assess these markets effectively, however, can be a challenge, as can choosing and training the best partners. Learn how aftermarket players can launch new products and accessories in multiple markets on time and without going over budget.