Bernd Heid

Senior Partner, Cologne, Germany

Bernd Heid joined McKinsey&Company in 2000 and is a Senior Partner in McKinsey's Cologne office. He is a member of the European Automotive & Assembly Sector and core group member of McKinsey's Product Development Practice. He studied mechanical engineering at the RWTH Aachen and the MIT in Boston and earned a MBA degree from Kellogg School of Management in Chicago. 

His consulting work has mainly been for automotive OEMs, electronics suppliers, and semiconductor manufacturers. His areas of special expertise include product development, R&D processes, procurement reorganization, strategic alliances, and growth as well as portfolio strategies.

Publications

Hydrogen: The Next Wave For Electric Vehicles?

With fuel cells gaining momentum as power plants for electric vehicles, hydrogen could ultimately play a key role in enabling future mobility solutions based on renewable energy. While success will require substantial investments in infrastructure, it could also create massive amounts of value and millions of jobs along the value chain.

What's Sparking Electric-Vehicle Adoption in the Truck Industry?

It’s déjà vu all over again as electric trucks begin to reappear after a hundred-year absence. What’s driving this trend, and do these vehicles make economic sense for dollar-wise trucking fleets? The answers may surprise you.

Gearing up for Growth: Key Figures and Findings Regarding the Global Truck Market 2025

As the global truck industry heads into turbulent times, OEMs face new levels of uncertainty and disruption. Despite the turmoil, McKinsey’s recent analysis predicts an expanding global revenue pool and increased profit opportunities for truck makers that know where to look and how to act.

Allocating R&D Budgets: A New Fact-Based Approach

How do you improve a carmaker’s R&D budget allocation recipe? One secret ingredient involves adding a large spoonful of project maturity into the mix.

Exploring Germany's Independent Aftermarket for Truck Parts

The independent aftermarket for commercial vehicle parts in Germany expanded 1.5 percent a year through 2014 despite higher vehicle quality levels and spare parts price declines. The industry can credit transporters and trailers for the growth, which should continue at roughly the same pace through 2017.

Transforming OEM Retail Performance in Emerging Markets

Staging a marketing and sales transformation in a developing market can present OEMs with a different set of challenges than most face in mature countries. Learn three key steps automakers can take to smooth the way forward.

Launching a New Product Globally in the Auto Aftermarket

As emerging markets continue to mature worldwide, they provide new openings for automotive aftermarket players to introduce specialty products. Finding ways to assess these markets effectively, however, can be a challenge, as can choosing and training the best partners. Learn how aftermarket players can launch new products and accessories in multiple markets on time and without going over budget.

Boosting Medium- and Heavy-Truck Fuel Efficiency

Global truck makers need to improve the fuel efficiency of their products to meet economic and regulatory mandates. They have a wide variety of potential solutions from which to choose, but most face significant challenges. A recent McKinsey & Company study that examined many of these solutions in terms of their comparative pros and cons finds significant regional differences in both suitability and profitability.

Green Machines: Rating Europe's Future Urban Bus Powertrains

Europe's future urban buses will increasingly feature alternative powertrains that reduce carbon dioxide emissions and increase energy efficiency. The battle for technological dominance among these solutions is taking place right now, and all stakeholders and decision makers need access to the most comprehensive assessment of the strengths and weaknesses of each candidate technology. A new study provides organizations with a solid place to build their understanding of this important market.

Forces Shaping the Global Truck Market's Future

The global heavy truck market is changing rapidly as profit centers shift from Triad countries to emerging markets. To cope effectively with these shifts and remain competitive, industry players need to understand the global forces at work and their impact on the company's performance.

Cutting Direct Materials Costs in Low-Volume Industries

While low-volume suppliers and OEMs may look with envy at the scale advantages of their global automotive peers, they can achieve their own dramatic cost reductions by employing the right tools and techniques. Learn how one low-volume player trimmed more than 25 percent from its direct materials costs using this approach.

Prospects for Global Heavy Truck Sales

The global heavy truck industry should grow through 2020 in terms of both revenue and profit. This would result from key emerging markets experiencing increased truck sales revenue and the shift toward a richer product mix as well as heavier products boosting bottom-line results. A number of other key market trends will also support increased industry profit, although some factors (e.g., stricter exhaust emissions standards and high competition levels in China and India) will also be in play that could reduce OEM profit over the coming decade.

Rough Road Ahead: US Heavy Truck Market Prospects

The pace of change has accelerated in the US medium- and heavy-duty truck market - even as the expected rate of recovery from the most recent economic recession has slowed. Learn why the US heavy truck market will take longer than normal to bounce back and what trends will transform its future course.

Ticket to Ride? The European Bus Industry's Choice

Europe's bus industry players have two choices: hone their current skills to compete in the mature market premium segment or pursue a low-cost strategy focused on emerging markets. Learn why rising costs and new competitors will make clinging to the status quo an unattractive proposition.

Webcast: Hydrogen and Fuel Cells

Please join Bernd Heid, Martin Linder, and Markus Wilthaner for a discussion on Wednesday, February  21, 2018 at 3:30 pm CET. Relying on McKinsey’s leadership on hydrogen engagements around the world, the webcast will offer fresh insights on the renewable energy debate.

How Industrial Companies Can Respond To Disruptive Forces

Disruptive times require disruptive responses. A new McKinsey survey examines the changes happening in industrial sectors of the economy, and what incumbents can do about radical them.

Webcast: The Future of Commercial Vehicle Industry – Outlook on Profits Pools, Trends, and Implications

Integral elements in everything from the oldest incumbent’s logistics strategy to the newest startup’s go-to-market plans, commercial vehicles (CVs) mean business. To understand the changes ahead for the pivotal CV industry, please log-in to the Automotive and Assembly Extranet on Friday, July 13, 2018 at 2:30 pm (CET) for a webcast that examines the future of the commercial vehicle industry.

Fast Forwarding Last-Mile Delivery – Implications For The Ecosystem

Automotive players aren’t the only ones whose livelihood depends on exacting logistics performance. McKinsey looks at the consumer last-mile delivery ecosystem and finds massive change taking place.

Ready for Inspection: The Automotive Aftermarket in 2030

While much of the recent disruptive action in the automotive industry looks like it’s happening on the OEM side of the business, big changes are occurring in the aftermarket as well. Discover how 10 trends are reshaping aftermarket parts and service.