Andreas Tschiesner

Senior Partner, Munich, Germany

Andreas is a Senior Partner in McKinsey & Company’s Munich office. He is the leader of the EMEA Automotive and Assembly Practice (approximately 460 consultants) and has more than 20 years of consulting experience, 3 of them in Japan with focus on material costs and procurement programs for OEMs, suppliers, and engineering companies.

Examples of Client Work

  • Developing a performance transformation program for a global automotive OEM by addressing all key improvement levers. Improving overall cost and top-line position as well as redesigning the business system and core processes
  • Executing an organizational development project for a leading global commercial vehicles OEM, focusing on significantly improving the performance of the functions in scope
  • Supporting a leading automotive electronics supplier in developing an IPO strategy and conducting a value creation program
  • Redesigning corporate center responsibilities and processes of a global elec¬tronics organization after carve-out of a major business unit.
  • Improving the SG&A structure and performance of a PE-owned multinational service organization
  • Conducting a turnaround program for a Japanese automotive OEM by addressing all key cost levers and focusing on redesigning the core business processes
  • Developing a growth strategy for an electronics organization by identifying possible M&A targets and conducting a preliminary assessment of synergy potential



Analyzing Start-Up and Investment Trends in the Mobility Ecosystem

Change may be the only constant in today’s mobility world, as a variety of disruptive trends converge to rewrite the industry’s rules of winning. In an environment this changeable, leaders need a way to identify and source the technologies that are cruicial to keep up. McKinsey’s start-up and investment landscape analysis tool can help.

How Mobility Players Can Compete as the Automotive Revolution Accelerates

The personal mobility revolution will require players across the industry to deal with uncertainty, innovation, regulation and changing customer demands. The question on everyone’s lips: what will it take to win big in this new environment? The McKinsey Center for Future Mobility provides some answers.

What's Sparking Electric-Vehicle Adoption in the Truck Industry?

It’s déjà vu all over again as electric trucks begin to reappear after a hundred-year absence. What’s driving this trend, and do these vehicles make economic sense for dollar-wise trucking fleets? The answers may surprise you.

The Road to Artificial Intelligence in Mobility—Smart Moves Required

Artificial intelligence (AI) remains embryonic in the automotive and mobility industry, but could ultimately have profound implications for the automobile. New McKinsey research reveals the potential scope and impact of the coming change.

The Automotive Revolution is Speeding Up

As the disruptions reshaping the automotive industry accelerate, the playing field has expanded geometrically, adding new players and ecosystems into the mix. McKinsey has developed a perspective on the changes ahead in the global automotive industry.

Next-Generation PLM: Rise of The Digital Twin

Automakers and their suppliers rely on product lifecycle management (PLM) techniques to turn ideas into customer products, but today’s exploding complexity requires better solutions. Four tailored PLM approaches can help.

Full Throttle: Fast-Tracking Automotive Digital Innovation

A new breed of digital, connectivity-focused competitors is becoming increasingly common on the automotive arena. Playing by a different set of product development rules and upsetting long-established industry conventions, these competitors represent a serious threat to automotive incumbents that don’t have access to the new digital accelerator playbook.

Snapshot: Exploring Key Automotive Aftermarkets Worldwide

Aftermarket plays and players can differ tremendously from market to market and region to region. Join McKinsey & Company on a road trip through some of the largest automotive aftermarkets around the world, and discover what’s different and what’s not.

Competing for the Connected Customer

Like car buyers themselves, new cars have embraced digital connectivity in all of its forms. Is this a match made in heaven or do OEMs still have a lot to learn about what kinds of connectivity can help them to “move the metal?”

What Connected Customers Think About Connected Cars

As cars and customers increasingly go wireless, innovations centered on in-car connectivity are gaining high levels of marketing clout. Learn more about a new survey that focuses on the car-buying trends among connected consumers.

Green Machines: Rating Europe's Future Urban Bus Powertrains

Europe's future urban buses will increasingly feature alternative powertrains that reduce carbon dioxide emissions and increase energy efficiency. The battle for technological dominance among these solutions is taking place right now, and all stakeholders and decision makers need access to the most comprehensive assessment of the strengths and weaknesses of each candidate technology. A new study provides organizations with a solid place to build their understanding of this important market.

Achieving an Agile Business Model

Given the current business environment, automotive players need new ways to deal with the increasing levels of uncertainty they face. By using breakeven analysis and market adaptiveness tools, leaders can identify any performance gaps and introduce agile management techniques to close them.

The "Internet of Things" and the Future of Manufacturing

Great potential exists for cyber-physical systems to improve production processes and supply chains. Learn what two executives from Robert Bosch said about the two competencies that need to come together in order to drive development.

Exploiting the New Age of Automation

As converging trends make manufacturing automation more attractive, leaders need to understand the challenges they face when swapping robots for workers. Learn more about the proven steps companies can take to resolve these issues quickly and cost effectively as they fully exploit the benefits of manufacturing in this new age of automation.

McKinsey A&A Practice

McKinsey's Automotive & Assembly Sector serves clients around the world in virtually all areas of the Automotive & Assembly industry. Our staff consists of individuals who combine professional experience in automotive, engineering, and related disciplines with broad training in business management. Industry areas served include automobiles, trucks and buses OEMs, automotive distribution and retail, automotive suppliers, machinery, mechanical and electrical components, plant construction and other related businesses.

Supplier Perspective: How Automotive Suppliers Create Value

Automotive suppliers face some of the most difficult challenges in one of the toughest global industries there is. McKinsey has developed a comprehensive look at the issues facing suppliers, along with a selection of tools and approaches that can help companies achieve their goals.

Critical Path: Outsourcing Automotive Engineering Services

The market for outsourced automotive engineering services is headed for strong growth as OEMs worldwide prepare to meet a long list of new challenges. Players hoping to participate in this expected upsurge need to develop a solid understanding of the opportunities ahead, including which segments of the market show the most promise for profitable growth.

Boost! Transform the Automotive Powertrain - a Portfolio Challenge

The automotive industry is currently dealing with a number of discontinuities. Once the stable backbone of the automotive industry, powertrains have now become a portfolio game. Although at least 90 percent of cars will still have an internal combustion engine (ICE) in 10 years' time, in every third car there will be an electric motor and it's very uncertain which technologies will prevail. At the same time, the automotive industry is gaining momentum: automotive powertrain market revenue will more than double from EUR 187 billion to 459 billion by 2030, creating 420,000 new jobs worldwide. New players will enter the market. This transformation will be accompanied by dramatic shifts in the value chain. Manufacturers need to orient themselves now in order to survive in this portfolio game within the market going forward.

Electric Vehicles Generate Growth, Employment Worldwide

The next challenge for automakers: riding the electric powertrain!

Lean Logistics: From Supplier to Line Operator

From operator to supplier, a lean logistics process creates value by generating a continuous pull through all stages of the upstream supply chain. Analyzing every step of the process lets assembly companies make the optimal decisions on everything from transportation routes to their factories to how operators call for parts on the line.

Going Public: The Case for IPO Support

Given current economic conditions, the pursuit of an initial public offering (IPO) probably ranks low on top management's agenda. While an IPO might not be the best financing alternative at the moment, in anticipation of better days ahead, companies might want to consider the opportunity and prepare now.

Innovating by Design: Managing R&D Portfolios

Research and development provides the spark that keeps a company's innovation engine firing evenly, generating the profitable growth that builds value and market success. But, without a robust R&D portfolio management approach, the search for market-winning innovations can create waste and lost opportunities.

Building a Better Way: Winning Automotive Production Strategies

An automotive manufacturer's ability to boost its efficiency continues to play the most important role in achieving success. Learn about the six essential ideas that can help automotive players boost their production performance.

Forgotten Value: Streamlining Business Support Functions

Automotive and assembly sector players have succeeded at driving down costs in their core businesses, but their very success exposes the widening gap between that core performance and the results of their business support functions. Learn how managers can systematically reduce business service function costs in a coherent, fact-based manner.

Business Support Functions: Unsung Corporate Heroes

Business support functions (BSFs) represent the underappreciated, but vital, glue that holds companies together – paying the bills, hiring the people, and resolving an avalanche of internal technical issues on a daily basis. To better understand the opportunities and challenges companies face in boosting BSF performance, McKinsey & Company's Automotive & Assembly Sector spoke with Andreas Tschiesner, Leader of McKinsey's European BSF special initiative.

Artificial Intelligence as Auto Companies' New Engine of Value

What opportunities does AI open up for mobility, and how can OEMs capture them in the short and long run?

How the Auto Industry is Preparing for the Car of the Future

Is the car of the future here yet? Listen in, as two senior McKinsey partners discuss how autonomous driving, connectivity, powertrain electrification and ridesharing will pave the way for entirely new forms of mobility.

Competing in a World of Digital Automotive Ecosystems

An industry with a long history of proprietary, go-it-alone strategies now faces rapid digitization and arrays of powerful new players that are blurring sector borders. The automotive industry must come to terms with the new rules of the game, which include the formation of digital ecosystems and the intrusion of savvy new competitors.

Profiling Tomorrow’s Trendsetting Car Buyers

Meet the people who will guide tomorrow’s automotive markets into a brave new world of mobility. McKinsey shares some of its research into tomorrow’s car buyers.

Race 2050 – A Vision for the European Automotive Industry

The McKinsey Center for Future Mobility has issued a report on the viability of Europe’s automotive industry. The good news: the region is currently a leader of the global industry, but to thrive over the long run, it needs to develop a shared vision regarding its positioning.

Winning Tomorrow’s Car Buyers Using Artificial Intelligence in Marketing and Sales

Artificial intelligence (AI) offers automakers a profound new way to reach customers and anticipate their needs as they shop for cars. McKinsey offers an overview of the new AI-enabled realities and identifies a variety of value opportunities in the marketing and sales space.