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The automotive industry is currently changing at a tremendous speed. Some even say it will change more in the next 5 years than it has in the past 5 decades. Will your organization be able to keep pace?

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Setting the Framework for Car Connectivity and User Experience

Digitization will promote greater car connectivity and autonomation, but comes with increasingly complex and problematic challenges. McKinsey has developed a framework that describes five levels of user experience in connected cars that can enable stakeholders to generate revenues, optimize costs and improve safety.

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